absolute radio 40s
We led the visualisation and social amplification of this all-encompassing piece of event radio and singlehandedly delivered a clear visual identity to drive awareness and engagement with the pop-up station. The combined reach for all AR40s posts on Facebook was higher that the whole of the previous month on Absolute Radio. The content from this project resulted in a 30 under 30 award from the Radio Academy.
Main poster to advertise Absolute Radio 40s
Photoshopped a presenter into this advert from the 1940s
A scrapbook style carousel on Instagram collating sentiments from radio presenters.
The rebrand also involved adapting tone of voice
Some stats:
We achieved a reach of 320,886 on Facebook for Absolute Radio 40s. (An increase of 29%.)
We achieved a combined reach of 68,644 on Instagram.
Combined impressions increased to 173,178 on Twitter.